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CourseworkHelp
:Analysing an Advert
Every advert is targeted at a certain audience. It is designed to persuade
a certain person of a specific age, sex and class to purchase the product in
focus. In an advert, the product being advertised is portrayed to its
target audience looking its best and up most.
The advert is advertising 'AnaisAnais' perfume by Cacharel, Paris. It is
printed on a double/A3 page. On the left is a large, close-up photograph of
a woman, whose hair is being blown from one side. She seems to look/her
make-up appears to be quite natural. She appears to look quite innocent and
carefree. You could also say that she is fairly pretty. You cannot really
tell how she is posing, but I'd say that she is standing. Neither can you
tell what she is wearing but she is quite revealing - all you can tell she
is wearing is a beige (again natural) vest top. You can tell this because
she is showing one of the straps - her hair hides the other. All in all,
she looks very neutral and natural. I think that the fact she is blowing in
her hands reflects that it is quite a refreshing smell. The advert is
set/photographed on a very clean, white background. This has the effect of
making everything stand out to the reader. White is a pure colour which
portrays a pure fragrance.
The actual product is positioned relatively near the bottom and in the
centre of the right hand side of theA3 page. With the advert you are given
a bracelet 'tenderly fragranced' made from white ribbon which once again
indicates pureness and tenderness. I feel that this is the thing in the
advert, which is in main focus to the consumer. This is so that people can
smell the product being advertised and although the advertisement as a whole
gives a good enough image of the perfume, if they like it they go out and
but it. From the impression this advert gives me, I feel that when I look
at the name of the product, 'AnaisAnais' it makes me think, 'AgainAgain'. I
know this is a French fragrance - Cacharel, Paris, but I don't know that
'AnaisAnais' has any meaning in the language. It makes me think 'AgainAgain
' because the way the publisher has made it look so fresh and pure makes me
feel as the audience, that once you've used it once, you'll want to use it
over and over again ('Again' and 'Again')
The image of the woman takes up practically the whole of the left side A4
sheet. The image of the bottle however, takes up very little room in the
advert indeed. There is not that much writing in the advert. In fact, it
is quite plain and bare. At the top and on the right it says the brand
name, 'AnaisAnais' in very large writing compared with the other writing on
the page. This immediately tells me what I am looking at/finding out about.
If you then lift up the package with the free bracelet in it reads,
'REDISCOVER ANAISANAIS AND ITS TENDER HARMONY OF LILY, HYACINTH, SANDALWOOD
AND ROSE.' The fact it says, ' tender harmony' indicates that the fragrance
is soft and gentle. The copy underneath this is a bit bigger and it reads,
'ANAISANAIS OFFERS YOU THIS BRACELET TENDERLY FRAGRANCED, WEAR IT AROUND
YOUR WRIST.' 'Tenderly' implies gentle. The copy under/next down is again
a bit bigger than before. It says, 'ONE DAY TENDERNESS WILL MOVE THE WORLD.
' I think that means and is trying to say that AnaisAnais will one day move
the world, and that if you like the smell, then when you wear it/the free
fragranced bracelet, you will move the world - suggesting that you will move
the opposite sex (men - the fragrance is for women). I think this could
al
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